Content Research and Strategy
Insufficient or weak website and online content affects how you are generally
perceived as an organisation both off and online. As a content researcher and strategist
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I help organisations analyse content online and develop strategies to achieve
brand visibility as part of online portfolio building.
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I help organisations select what content is best suited for various platforms to
get the best communications results.
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Fact check content
- Audit web content
- Audit social media content
Content Writing
I have proven experience in creating content that informs, educates and most
importantly, engages audiences.
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Ideate and prepare content to help you increase brand awareness, including
written content for news and feature articles on varying topics and suitable for
website and long form formats.
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Craft written content for social media platforms and blogs.
- I create various communications copy such as feature articles, press releases,
social media posts, blog posts and content for brochures and reports.
Communications Strategy
You can only know what to say to your audience once you know your audience. I assist
organisations in communications decisions regarding:
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Who their audience is (target audience analysis)
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What they aim to say to their audience (target messaging)
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How they are going to say it (tone analysis)
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Where they will say it (target channels)
Editing
I provide content editing to analyse the tone and voice of text to make it appropriate
for specific audiences and to ensure it carries the brand tone of your organisation.
- Content editing to analyse the tone and voice of text to make it appropriate for
specific audiences.
- Line editing by clarifying meanings, correcting sentences and eliminating jargon.
- Copy editing to analyse the grammar, sentence structure and word choice of texts.
Media Distribution
I provide media distribution services on behalf of organisations with presence in
Zambia by distributing content to print, radio and television networks through
established
media links built from my mainstream media experience.
- Distributing content to print publications.
- Distributing content to radio networks.
- Distributing content to television networks.
Photography from the field
I also take photographs on site or from the field for organisations to further highlight
the impact of their projects and programmes.